
Gauge revolutionizes the car selling process by creating a competitive bidding environment among hundreds of buyers to ensure sellers receive the best possible price for their vehicles, with zero fees. Unlike traditional "instant cash offer" services, Gauge focuses on maximizing seller returns by leveraging a network of competing buyers. The company handles the entire transaction, from initial inspection to paperwork and payment, ensuring a safe, simple, and profitable sale for the seller. Gauge aims to provide a transparent and efficient marketplace that benefits both consumers seeking top dollar and buyers looking for inventory.

Gauge revolutionizes the car selling process by creating a competitive bidding environment among hundreds of buyers to ensure sellers receive the best possible price for their vehicles, with zero fees. Unlike traditional "instant cash offer" services, Gauge focuses on maximizing seller returns by leveraging a network of competing buyers. The company handles the entire transaction, from initial inspection to paperwork and payment, ensuring a safe, simple, and profitable sale for the seller. Gauge aims to provide a transparent and efficient marketplace that benefits both consumers seeking top dollar and buyers looking for inventory.
What they do: Runs a competitive-bidding marketplace that gets sellers higher offers for vehicles and handles inspection, paperwork, and payment
Business model: Direct vehicle purchaser (not a broker); sellers pay zero fees
Scale (company-reported): 8,500+ cars purchased; $250M returned to sellers
Founded / HQ: Founded 2020; Salt Lake City, Utah
Team size: ~27 employees
Funding status: Seed-stage; latest round dated 2022-11-28; total funding reported as 5300000.00 USD
Consumer used-vehicle selling / secondary automotive marketplace
2020
Vehicle purchasing / used-car marketplace
“Backed by early-stage investors including Maniv Mobility, FJ Labs, LAUNCH, and Proeza Ventures”