
Gauge provides cultural insight by connecting decision-makers navigating fast-changing culture with cultural leaders. Their platform allows organizations to test ideas, content, campaigns, and strategies with diverse cultural voices to drive progress, reduce risk, and win. The NXTLAB product is an enterprise-level cultural navigator offering ongoing and on-demand insights through an AI-powered, people-centered platform for field research, expert panels, creative testing, and one-on-one connections.

Gauge provides cultural insight by connecting decision-makers navigating fast-changing culture with cultural leaders. Their platform allows organizations to test ideas, content, campaigns, and strategies with diverse cultural voices to drive progress, reduce risk, and win. The NXTLAB product is an enterprise-level cultural navigator offering ongoing and on-demand insights through an AI-powered, people-centered platform for field research, expert panels, creative testing, and one-on-one connections.
Product: NXTLAB — enterprise cultural insights platform for ongoing and on-demand research
Core capability: Connects decision-makers with diverse cultural leaders for video/audio surveys, group-chat research, expert panels, and creative testing
Founder & CEO: Joshua DuBois
Founded: 2017
Headquarters: Washington, D.C., United States
Funding signal: Google for Startups — Non-equity Assistance (announced 2021-06-16); amount undisclosed
Cultural insights and market research (qualitative and quantitative feedback, creative testing)
2017
Market research
Amount undisclosed
“Received non-equity assistance from Google for Startups (announced 2021-06-16)”