Future Demand
Future Demand is a Berlin-based SaaS company providing an Audience Intelligence platform for the live entertainment and sports event sectors. Their solutions, Prisma and Live, leverage AI and machine learning to automate marketing tasks, predict event demand, and optimize campaigns. Prisma is designed for agencies and in-house teams, automating audience building, ad creation, and testing for Meta campaigns, aiming for 10x faster campaign launches and significantly improved efficiency through 'Taste Cluster' targeting. Live is tailored for promoters and cultural organizations, offering demand prediction up to 24 months ahead and AI-powered campaigns to target high-intent fans. The platform integrates over 100 data sources and features AI-driven applications like Lookout (demand prediction), Wave (social media campaigns), Backhaul (customer segmentation), and Sentinel (natural language querying). They are trusted by over 100 brands, agencies, theatres, and hospitality teams, with reported client benefits including a 20% increase in attendance, 30% increase in email open rates, and 40% increase in campaign efficiency, while saving significant time.
Future Demand
Future Demand is a Berlin-based SaaS company providing an Audience Intelligence platform for the live entertainment and sports event sectors. Their solutions, Prisma and Live, leverage AI and machine learning to automate marketing tasks, predict event demand, and optimize campaigns. Prisma is designed for agencies and in-house teams, automating audience building, ad creation, and testing for Meta campaigns, aiming for 10x faster campaign launches and significantly improved efficiency through 'Taste Cluster' targeting. Live is tailored for promoters and cultural organizations, offering demand prediction up to 24 months ahead and AI-powered campaigns to target high-intent fans. The platform integrates over 100 data sources and features AI-driven applications like Lookout (demand prediction), Wave (social media campaigns), Backhaul (customer segmentation), and Sentinel (natural language querying). They are trusted by over 100 brands, agencies, theatres, and hospitality teams, with reported client benefits including a 20% increase in attendance, 30% increase in email open rates, and 40% increase in campaign efficiency, while saving significant time.
TL;DR
Headquarters: Berlin, Germany
Core product: Audience intelligence and demand-prediction SaaS for live entertainment, events and cultural organisations
Flagship offerings: Prisma (agency/in-house audience & campaign automation) and Live (demand prediction & AI campaigns)
Team size (reported): 13 employees
Funding stage (reported): Seed (seed financing / extension)