Funnel
Funnel is a CRM, AI, and automation platform designed for multifamily operators. It aims to supercharge operations and enhance the renter experience by centralizing operations, mitigating staffing concerns with AI and automation, and providing a single platform to optimize the renter and resident experience from inquiry to renewal. Key benefits include saving time, reducing costs, improving team efficiency, and creating a flawless renter experience. The platform has demonstrated a 33% increase in tour-to-lease conversion, a 15% increase in resident retention YOY, and a 35% saving in task time. Funnel also offers a Virtual Leasing Assistant (VLA) and aims to make housing more equitable through its 501(c)(3) initiative, HOME.
Funnel
Funnel is a CRM, AI, and automation platform designed for multifamily operators. It aims to supercharge operations and enhance the renter experience by centralizing operations, mitigating staffing concerns with AI and automation, and providing a single platform to optimize the renter and resident experience from inquiry to renewal. Key benefits include saving time, reducing costs, improving team efficiency, and creating a flawless renter experience. The platform has demonstrated a 33% increase in tour-to-lease conversion, a 15% increase in resident retention YOY, and a 35% saving in task time. Funnel also offers a Virtual Leasing Assistant (VLA) and aims to make housing more equitable through its 501(c)(3) initiative, HOME.
TL;DR
What they do: AI-infused renter-centric CRM and automation platform for multifamily operators
Product strengths: Virtual Leasing Assistant, contact center, resident portal, marketing automation, PMS integrations
Scale / traction: Enterprise rollouts with large operators (examples include UDR ~60k units)
Funding: Series B (latest round Oct 30, 2023); reported total funding USD 107,120,000
Company Overview
Problem Domain
Multifamily leasing and resident lifecycle management (lead-to-lease and resident retention).
Founded
2010
Industry
PropTech / Real Estate Software
Funding Track Record
Latest reported round (Crunchbase)
Investor Signal
“RET Ventures; Trinity Ventures”