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Fullpath
Fullpath is the automotive industry's leading enhanced Customer Data Platform (CDP), designed to help dealerships harness their first-party data. By integrating AI and marketing automation, Fullpath…
Fullpath
Fullpath is the automotive industry's leading enhanced Customer Data Platform (CDP), designed to help dealerships harness their first-party data. By integrating AI and marketing automation, Fullpath…
TL;DR
Sector: Automotive customer data & experience platform (CDXP)
Founded: 2017
Headcount: 257 employees
Latest major raise: $40M Series C (Nov 2022)
Total funding: $57M–$57M+ reported
Company Overview
Problem Domain
Fragmented dealership customer data and need for personalized, channel‑oriented marketing and outreach.
Founded
2017
Industry
Automotive software — Customer Data & Experience Platform (CDXP)
Funding Track Record
$40,000,000
Participation from existing investors including Aleph, PICO Partners and Target Global reported
$2,000,000
$5,000,000
$350,000
Investor Signal
“Backed by institutional growth investor Riverwood Capital with participation from Aleph, PICO Partners and Target Global”
Founders
What we do
Join the Team
Startup jobs. A lot of them.
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