Fullpath
Fullpath is the automotive industry's leading enhanced Customer Data Platform (CDP), designed to help dealerships harness their first-party data. By integrating AI and marketing automation, Fullpath empowers dealerships to create personalized customer experiences, foster loyalty, and build lasting customer relationships. The platform unifies and cleans data from various sources, enabling targeted marketing campaigns through channels like email, SMS, and digital advertising. Fullpath offers solutions for data management, audience activation, digital advertising, website engagement, and VIN-specific marketing, aiming to drive sales and improve dealership operations.
Fullpath
Fullpath is the automotive industry's leading enhanced Customer Data Platform (CDP), designed to help dealerships harness their first-party data. By integrating AI and marketing automation, Fullpath empowers dealerships to create personalized customer experiences, foster loyalty, and build lasting customer relationships. The platform unifies and cleans data from various sources, enabling targeted marketing campaigns through channels like email, SMS, and digital advertising. Fullpath offers solutions for data management, audience activation, digital advertising, website engagement, and VIN-specific marketing, aiming to drive sales and improve dealership operations.
TL;DR
Core product: AI-driven Customer Data Platform and dealership CRM for personalized marketing and automation
Market focus: Automotive dealerships (trusted by 2,000+ dealers)
Founders: Aharon Horwitz; Yishai Goldstein; Eliav Moshe
Latest disclosed funding: $40M Series C (Nov 2022); total disclosed ~$57M
Employees: 257
Company Overview
Problem Domain
Dealerships need unified first-party customer data and automated, personalized marketing to improve lead-to-sale conversion and customer retention.
Industry
Automotive software / MarTech
Funding Track Record
$40,000,000
Growth round led by Riverwood Capital; participation from existing investors
Investor Signal
“Riverwood Capital, PICO Venture Partners, Target Global, Aleph”