
Freyda is a cloud-based SaaS platform designed for private markets, automating manual data extraction from documents to enhance investment strategies and portfolio management. By leveraging AI, machine learning, and natural language processing, Freyda transforms unstructured data from financial documents into actionable insights, increasing data breadth by over 50x and processing speed up to 75x faster, while reducing costs by up to 90%. The platform offers features like intelligent data extraction, a knowledge search engine, dashboard analytics, and transparent data approval, with seamless API integration. It supports various document types including fund reports, financial statements, and subscription documents, across investment strategies like Private Equity, Private Debt, and Real Assets. Freyda aims to help institutional investors and fund administrators overcome data challenges such as manual data entry, inconsistencies, and workflow inefficiencies, allowing them to focus on high-value analysis and strategic growth.

Freyda is a cloud-based SaaS platform designed for private markets, automating manual data extraction from documents to enhance investment strategies and portfolio management. By leveraging AI, machine learning, and natural language processing, Freyda transforms unstructured data from financial documents into actionable insights, increasing data breadth by over 50x and processing speed up to 75x faster, while reducing costs by up to 90%. The platform offers features like intelligent data extraction, a knowledge search engine, dashboard analytics, and transparent data approval, with seamless API integration. It supports various document types including fund reports, financial statements, and subscription documents, across investment strategies like Private Equity, Private Debt, and Real Assets. Freyda aims to help institutional investors and fund administrators overcome data challenges such as manual data entry, inconsistencies, and workflow inefficiencies, allowing them to focus on high-value analysis and strategic growth.
Product: Cloud-based ML/NLP platform that extracts and normalizes data from unstructured financial documents for private markets
Headquarters: London, United Kingdom
Founders: Danielle Lawrence; James Moore
Last disclosed funding: Non-equity assistance, Jun 2021 (Google for Startups listed as lead)
Document data extraction, normalization, and analytics for private markets and institutional asset managers.
2018
SaaS / FinTech (private markets data)
Last disclosed funding event listed June 2021
“Investors listed include Google for Startups, Google, Innovate UK, Dan Cobley, and Community Growth Ventures”