Formulate
RELEX Solutions offers a unified platform for supply chain planning, focusing on promotion planning software that helps retailers optimize their promotional campaigns. Their AI-driven solution enables businesses to analyze past promotions, forecast impacts, and streamline planning processes, resulting in improved sales and profit margins. With a strong market position, RELEX has been recognized as a leader in the Gartner Magic Quadrant for Supply Chain Planning, showcasing their commitment to innovation and customer success.
Formulate
RELEX Solutions offers a unified platform for supply chain planning, focusing on promotion planning software that helps retailers optimize their promotional campaigns. Their AI-driven solution enables businesses to analyze past promotions, forecast impacts, and streamline planning processes, resulting in improved sales and profit margins. With a strong market position, RELEX has been recognized as a leader in the Gartner Magic Quadrant for Supply Chain Planning, showcasing their commitment to innovation and customer success.
TL;DR
HQ: Stockholm, Sweden
Product: AI/ML retail analytics platform for promotions, merchandising and campaign planning
Founded: 2016
Exit: Acquired by RELEX Solutions
Known investors: henQ (lead), J12
Company Overview
Problem Domain
Retail merchandising and promotions optimization using POS/sales data and AI/ML.
Founded
2016
Industry
Retail analytics; B2B SaaS
Funding Track Record
Seed round with henQ listed as lead investor; Crunchbase lists multiple investors (including J12) and later acquisition by RELEX Solutions.
Investor Signal
“Investors include henQ (lead) and J12; Crunchbase lists seven investors in total.”