
Footprint Technologies GmbH is a Berlin-based startup leveraging AI and smartphone technology to provide a leading shoe size recommendation service for retailers and online shoppers. Their solution integrates into webstores, allowing customers to find their best fit by matching their foot measurements against shoe model dimensions, thereby reducing costly returns and enhancing the customer experience. The technology also supports insole recommendations and is applicable across various use cases including leisure, security, work, and sports footwear. The company has demonstrated significant positive impact for its partners, reporting reduced shoe returns (21-76%), improved average order value (27%), and increased conversion rates (26%). They emphasize their commitment to sustainability by reducing the carbon footprint associated with returns and reshipments. Key partners include Ricosta, SONRA, and Meindl.

Footprint Technologies GmbH is a Berlin-based startup leveraging AI and smartphone technology to provide a leading shoe size recommendation service for retailers and online shoppers. Their solution integrates into webstores, allowing customers to find their best fit by matching their foot measurements against shoe model dimensions, thereby reducing costly returns and enhancing the customer experience. The technology also supports insole recommendations and is applicable across various use cases including leisure, security, work, and sports footwear. The company has demonstrated significant positive impact for its partners, reporting reduced shoe returns (21-76%), improved average order value (27%), and increased conversion rates (26%). They emphasize their commitment to sustainability by reducing the carbon footprint associated with returns and reshipments. Key partners include Ricosta, SONRA, and Meindl.
Headquarters: Berlin, Germany
Product: AI + smartphone web plugin for shoe size and fit recommendations
Customer impact: Reportedly reduces size-related returns (21–76%) and increases conversion (26%)
Founders / Leadership: Dr. Matthias Brendel, Carolin Kleinert, Muhammad Ali Kezze
Employee count: 8
E-commerce shoe fit and size-related returns
Retail tech / e-commerce
40000
Reported pre-seed round of €40,000
219000
Reported seed round of €219,000
750000
Reported seed round of €750,000
Reported additional seed round (amount undisclosed)