
Flair unleashes B2B sales teams potential by infusing AI in video calls with a single solution that enhances reps focus, collaboration, training, and gives leaders invaluable market insights. Our AI assistant seamlessly records and transcribes video calls on Zoom and Google Meet, measures the sentiment and engagement of participants in the call, and labels topics such as pricing, competitors, or objections for easy reviewing. We bring together your entire front-line sales team via an intuitive and engaging dashboard that enables peer-learning and boosts team success. With Flair, get more visibility in your deals, identify what works, and replicate across the team to create success.

Flair unleashes B2B sales teams potential by infusing AI in video calls with a single solution that enhances reps focus, collaboration, training, and gives leaders invaluable market insights. Our AI assistant seamlessly records and transcribes video calls on Zoom and Google Meet, measures the sentiment and engagement of participants in the call, and labels topics such as pricing, competitors, or objections for easy reviewing. We bring together your entire front-line sales team via an intuitive and engaging dashboard that enables peer-learning and boosts team success. With Flair, get more visibility in your deals, identify what works, and replicate across the team to create success.
What they do: AI assistant for video sales meetings — records/transcribes calls, measures sentiment and engagement, and labels topics for coaching and market insights
Headquarters: Lisbon, Portugal
Founders: Jim Hartung; Pavel Racu
Founded: 2022
Notable funding: Seed reported: €150,000 (Nov 2022); earlier Pre-Seed rounds listed in 2022
Operating status: Sources report differing statuses (listed as active in one source and closed in another)
Conversation intelligence and sales meeting analytics for B2B sales teams.
2022
B2B sales software / conversation intelligence
€150,000
“Includes a reported seed investment from Demium Capital; later financing activity lists a round led by The RectorSeal Corporation and other investors (e.g., SOSV, Skyview Ventures, SIG, Lowercarbon Capital, Ulrich Gall, Peter Nager).”