
Fitly offers Smart Plate, an innovative food tracking and nutrition personalization platform that utilizes advanced AI technology to help users accurately track their food intake and achieve long-term weight loss without restrictive dieting. The Smart Plate system includes a smart scale that connects to an app, allowing users to identify and weigh their meals quickly and efficiently. With a focus on user-friendly functionality and scientifically proven accuracy, Fitly positions itself as a leader in the health and wellness market, aiming to empower individuals to enjoy their favorite foods while maintaining healthy portion control. The platform is designed to cater to a wide audience, including those looking to manage weight and improve their overall health, making it a compelling investment opportunity.

Fitly offers Smart Plate, an innovative food tracking and nutrition personalization platform that utilizes advanced AI technology to help users accurately track their food intake and achieve long-term weight loss without restrictive dieting. The Smart Plate system includes a smart scale that connects to an app, allowing users to identify and weigh their meals quickly and efficiently. With a focus on user-friendly functionality and scientifically proven accuracy, Fitly positions itself as a leader in the health and wellness market, aiming to empower individuals to enjoy their favorite foods while maintaining healthy portion control. The platform is designed to cater to a wide audience, including those looking to manage weight and improve their overall health, making it a compelling investment opportunity.
What they do: AI-enabled SmartPlate for food tracking and nutrition personalization
Founded: 2011
Headquarters: Austin, Texas, United States
Employees: 1–10
Last funding event: Grant on 2018-06-06
Nutrition tracking, weight management, and longevity-focused digital health
2011
Digital health / Health & wellness
Most recent recorded funding event
“Includes programmatic and institutional backers such as MassChallenge and Ben Franklin Technology Partners”