

What they do: AI-powered 'Fit Operating System' to reduce clothing returns by improving garment fit across production and e-commerce
Headquarters: London
Founders: Phoebe (former womenswear tailor on Savile Row) and Romain (AI recommendation expert, ex-fashion retailer CTO)
Team size: ~6 employees
Investors / backing: Includes Entrepreneur First; Dealroom records a Nov 2025 pre-seed (~€3.4M) with AlbionVC, SuperSeed, True Global and January Ventures
Fashion / apparel fit and returns reduction
Fashion technology
€3.4 million (reported ~£3.0 million)
Dealroom lists investors including AlbionVC, SuperSeed, True Global and January Ventures; Innovate UK grant also recorded in Nov 2025
“Backed by Entrepreneur First and multiple early-stage investors (AlbionVC, SuperSeed, True Global, January Ventures); Innovate UK grant noted”