
Firework is the world's largest AI-powered video commerce platform that drives conversions for leading global brands by sourcing, curating, and syndicating video content across multiple channels. The company offers key products including AI Video Assistant, Video Showroom, 1:1 Video Chat, and Shoppable Video, enabling brands to connect, engage, and convert customers at scale through immersive omnichannel video experiences. Firework's business model is SaaS-based, serving over 1500 global brands with a presence in six offices worldwide. The platform enhances online shopping by bringing in-store experience and human connection online, leveraging AI to personalize customer interactions and boost engagement and sales. Firework has raised over $250 million in funding and is recognized for its innovation in video commerce, powering over 300 million GMV and 2 trillion video views globally.

Firework is the world's largest AI-powered video commerce platform that drives conversions for leading global brands by sourcing, curating, and syndicating video content across multiple channels. The company offers key products including AI Video Assistant, Video Showroom, 1:1 Video Chat, and Shoppable Video, enabling brands to connect, engage, and convert customers at scale through immersive omnichannel video experiences. Firework's business model is SaaS-based, serving over 1500 global brands with a presence in six offices worldwide. The platform enhances online shopping by bringing in-store experience and human connection online, leveraging AI to personalize customer interactions and boost engagement and sales. Firework has raised over $250 million in funding and is recognized for its innovation in video commerce, powering over 300 million GMV and 2 trillion video views globally.
What they do: AI-powered video commerce platform offering shoppable video, livestream commerce, 1:1 video chat, and AI video assistant
Founded: 2017
Founders: Vincent Yang; Jerry Luk
Headcount (reported): 375
Funding: Raised over $235M; Series B $150M led by SoftBank Vision Fund 2 (May 24, 2022)
Improving online shopping engagement and conversion through shoppable and livestream video experiences.
2017
Video commerce / e-commerce SaaS
$150,000,000
Reported valuation at Series B reported around $750M in press coverage
“Includes strategic and institutional backers such as SoftBank Vision Fund 2, Lightspeed Venture Partners, GSR Ventures, IDG Capital, DHVC, and Amex Ventures”