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Firework is the world's largest AI-powered video commerce platform that drives conversions for leading global brands by sourcing, curating, and syndicating video content across multiple channels. The…

Firework is the world's largest AI-powered video commerce platform that drives conversions for leading global brands by sourcing, curating, and syndicating video content across multiple channels. The…
Product: AI-powered video commerce platform offering shoppable video, livestream commerce, and related tools
Founded: 2017
Founders / leaders: Vincent Yang (CEO) and Jerry Luk (co-founder, COO/President)
Customers: Claims partnerships with 1,500+ brands
Funding: Raised notable $150M Series B led by SoftBank (May 24, 2022); total funding reported > $250M
Video commerce / shoppable video for retailers and consumer brands
2017
E-commerce / Video Commerce / SaaS
$150,000,000
Announced May 24, 2022; reported post-money valuation ~ $750M in coverage
“Backed by institutional investors including SoftBank Vision Fund 2, Lightspeed, IDG, and strategic investment from American Express/Amex Ventures”
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