
Finaloop is a technology-driven ecommerce accounting company that provides real-time bookkeeping services tailored for direct-to-consumer (DTC), multichannel, and wholesale brands. Their business model combines SaaS software with expert bookkeeping services, delivering flawless financials, automated inventory and cost of goods sold tracking, and tax services through an intuitive platform. Finaloop differentiates itself by offering real-time financial data and a dedicated team of ecommerce accounting experts, enabling brands to make faster, more informed decisions and optimize their financial health. Trusted by thousands of consumer brands, Finaloop integrates with numerous ecommerce platforms and apps, supporting brands to grow smarter and manage finances efficiently.

Finaloop is a technology-driven ecommerce accounting company that provides real-time bookkeeping services tailored for direct-to-consumer (DTC), multichannel, and wholesale brands. Their business model combines SaaS software with expert bookkeeping services, delivering flawless financials, automated inventory and cost of goods sold tracking, and tax services through an intuitive platform. Finaloop differentiates itself by offering real-time financial data and a dedicated team of ecommerce accounting experts, enabling brands to make faster, more informed decisions and optimize their financial health. Trusted by thousands of consumer brands, Finaloop integrates with numerous ecommerce platforms and apps, supporting brands to grow smarter and manage finances efficiently.
What they do: Real-time ecommerce accounting software plus expert bookkeeping services for DTC, multichannel, and wholesale brands
Founded: 2019
Stage / recent raise: Series A — $35M (Jun 17, 2024) led by Lightspeed Venture Partners
Team size: Approximately 108 employees
Ecommerce bookkeeping and financial reporting for direct-to-consumer, multichannel, and wholesale brands.
2019
FinTech / Accounting SaaS
$35,000,000
Participating investors included Vesey Ventures, Commerce Ventures, Accel, and Aleph
“Led by a major growth-stage VC (Lightspeed) with participation from multiple institutional investors”