Fieldstream
Fieldstream is a Sweden-based company offering an AI-powered Marketing Mix Modeling (MMM) platform that enables businesses and agencies to analyze, optimize, and predict marketing performance. Their Analytics-as-a-Service (AiaaS) solution integrates data from multiple advertising platforms to provide actionable insights on the incremental impact of media channels, helping clients maximize revenue and improve Return on Advertising Spend (ROAS). The platform features automated data connection, continuous reporting, predictive analytics, and scenario planning tools, supporting diverse industries including e-commerce and physical retail. Founded in 2015 with academic collaborations, Fieldstream transitioned from consultancy to product company in 2021 and launched its platform commercially in 2022, positioning itself as a science-driven marketing analytics innovator.
Fieldstream
Fieldstream is a Sweden-based company offering an AI-powered Marketing Mix Modeling (MMM) platform that enables businesses and agencies to analyze, optimize, and predict marketing performance. Their Analytics-as-a-Service (AiaaS) solution integrates data from multiple advertising platforms to provide actionable insights on the incremental impact of media channels, helping clients maximize revenue and improve Return on Advertising Spend (ROAS). The platform features automated data connection, continuous reporting, predictive analytics, and scenario planning tools, supporting diverse industries including e-commerce and physical retail. Founded in 2015 with academic collaborations, Fieldstream transitioned from consultancy to product company in 2021 and launched its platform commercially in 2022, positioning itself as a science-driven marketing analytics innovator.