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Fieldstream is a Sweden-based company offering an AI-powered Marketing Mix Modeling (MMM) platform that enables businesses and agencies to analyze, optimize, and predict marketing performance. Their…

Fieldstream is a Sweden-based company offering an AI-powered Marketing Mix Modeling (MMM) platform that enables businesses and agencies to analyze, optimize, and predict marketing performance. Their…
Headquarters: Stockholm, Sweden
Product: AI-powered Marketing Mix Modeling (Analytics-as-a-Service) for measurement, optimization and forecasting across online and offline channels
Founders / Leadership: Staffan Engström (CEO & co‑founder); Jens Mathiasson (co‑founder)
Funding highlights: Seed $320k (Aug 2024); investors listed include Gustaf Hagman and ChromaWay
Marketing measurement and optimization (marketing mix modeling and cross‑channel incremental impact measurement).
2021
Marketing analytics
$320,000
Seed round of $320k reported in Aug 2024 (Dealroom).
Crunchbase lists a pre‑seed round and identifies investors including Gustaf Hagman and ChromaWay.
“Gustaf Hagman; ChromaWay”
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