
FERO boosts conversion rates and average order values (AOVs) by delivering unmatched personalisation to every visitor. We predict the likelihood of a visitor abandoning their cart, identify behavioural patters, and give merchants the tools for precise targeting to convert visitors into paying customers. We also let you benchmark your performance, offering valuable context on how your e-store compares to industry and sub-vertical peers.

FERO boosts conversion rates and average order values (AOVs) by delivering unmatched personalisation to every visitor. We predict the likelihood of a visitor abandoning their cart, identify behavioural patters, and give merchants the tools for precise targeting to convert visitors into paying customers. We also let you benchmark your performance, offering valuable context on how your e-store compares to industry and sub-vertical peers.
What they do: AI-driven Smart Checkout that personalises checkout flows and payment paths to reduce abandonment and increase AOV.
Headquarters / founded: Amsterdam; launched/founded 2022
Founders / leadership: Craig Savage (Co‑founder & CEO), Chris Stein (Co‑founder & CCO), Paul‑Christian Stoy (Co‑founder & CTO)
Employees: ~42
Funding: Seed round Nov 2, 2023 — reported ~$3M (investors: Coatue, Volta Ventures, Antler)
E‑commerce checkout and payments optimisation to reduce cart abandonment and increase conversion/AOV.
2022
Fintech / E‑commerce
$3M
Investors reported: Coatue, Volta Ventures, Antler
“Coatue, Volta Ventures and Antler participated in the seed round”
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