
FEM Inc. is a research and analytics company founded in 2012 with a mission to understand the impact of media, entertainment, and technology on society, particularly concerning gender and media. Their approach focuses on human perceptions, motivations, and behaviors, analyzing the systemic influence of media on culture. They develop research and products, including their former video AI venture, Prizma, which was acquired by Nielsen Gracenote. Their expertise spans technology, business strategy, behavioral economics, and neuroscience. FEM Inc. aims to generate data-driven insights to create evidence-based solutions for the media/entertainment and technology industries, promoting positive social outcomes.

FEM Inc. is a research and analytics company founded in 2012 with a mission to understand the impact of media, entertainment, and technology on society, particularly concerning gender and media. Their approach focuses on human perceptions, motivations, and behaviors, analyzing the systemic influence of media on culture. They develop research and products, including their former video AI venture, Prizma, which was acquired by Nielsen Gracenote. Their expertise spans technology, business strategy, behavioral economics, and neuroscience. FEM Inc. aims to generate data-driven insights to create evidence-based solutions for the media/entertainment and technology industries, promoting positive social outcomes.
Founded: 2012
Focus: Research and product development at the intersection of technology, gender, and media/entertainment
Notable product: Prizma — video AI / personalized video engagement (acquired by Nielsen Gracenote, May 2018)
Last funding: Seed round closed 2015-08-03
Investors: Disney Accelerator, Techstars, Ulu Ventures, Javelin Venture Partners, Mesa Ventures, Wolverine Angels Network
Impact of media/entertainment and technology on human perceptions, motivations and behavior, with particular concern for gender- and race-based effects.
2012
Media & Entertainment; Technology; Research & Analytics
“Backed by accelerators and early-stage investors including Disney Accelerator, Techstars, Ulu Ventures, Javelin Venture Partners, Mesa Ventures and Wolverine Angels Network.”