
Faraday is a consumer prediction platform that lets marketers, developers, and agencies build their own predictive capabilities with ease. The Faraday Prediction Cloud makes AI-driven growth a reality for companies of all sizes, regardless of technical expertise. Integrations, data, algorithms, and visualizations are all included, enabling any team to quickly and easily add a predictive layer to their tech stacks. Visit faraday.ai to learn more.

Faraday is a consumer prediction platform that lets marketers, developers, and agencies build their own predictive capabilities with ease. The Faraday Prediction Cloud makes AI-driven growth a reality for companies of all sizes, regardless of technical expertise. Integrations, data, algorithms, and visualizations are all included, enabling any team to quickly and easily add a predictive layer to their tech stacks. Visit faraday.ai to learn more.
What: Predictive data layer and self‑serve platform/API that uses first‑party data plus privacy‑safe U.S. consumer context to produce production‑ready predictions for marketing, sales, and personalization.
Core features: Lookalike modeling, propensity scoring, recommendations, feature engineering, model optimization, backtesting, bias detection, and scoring (built on Google Cloud BigQuery ML).
Founding: Founded in 2012; co‑founders include Andy Rossmeissl and Seamus Abshere (also listed: Ian Hough, Robbie Adler).
Funding: Reported total funding ≈ 11,390,000.00 USD; Intercap led an additional financing round announced Nov 22, 2024 (amount undisclosed).
Customer‑level predictive analytics for marketing activation, personalization, and audience lookalikes using enriched U.S. consumer context.
2012
Predictive analytics / Marketing technology
Company announced it closed additional financing led by Intercap; amount not disclosed.
“Backed by a mix of institutional and angel investors; Intercap led an additional financing round (Nov 22, 2024). Crunchbase lists 7 investors including Intercap and FreshTracks Capital.”