
Fakespot is a company dedicated to combating eCommerce scams and fake reviews. It empowers consumers to make informed purchasing decisions by leveraging cutting-edge AI to analyze product reviews, seller information, and other data. Fakespot provides Fakespot Review Grades, Adjusted Ratings, Guard Seller Ratings, and Review Highlights to identify and report on fraudulent activity. The company's mission is to be the most trust-obsessed company on Earth, prioritizing consumer protection and data privacy. Fakespot offers its technology through browser extensions (Firefox), mobile apps (iOS, Android), and a website analyzer. Its business model includes advertising, affiliate marketing, and licensing its technology (SaaS) to brands and marketplaces. Fakespot claims to protect millions of consumers and has been mentioned in various reputable publications.

Fakespot is a company dedicated to combating eCommerce scams and fake reviews. It empowers consumers to make informed purchasing decisions by leveraging cutting-edge AI to analyze product reviews, seller information, and other data. Fakespot provides Fakespot Review Grades, Adjusted Ratings, Guard Seller Ratings, and Review Highlights to identify and report on fraudulent activity. The company's mission is to be the most trust-obsessed company on Earth, prioritizing consumer protection and data privacy. Fakespot offers its technology through browser extensions (Firefox), mobile apps (iOS, Android), and a website analyzer. Its business model includes advertising, affiliate marketing, and licensing its technology (SaaS) to brands and marketplaces. Fakespot claims to protect millions of consumers and has been mentioned in various reputable publications.
What they do: AI-driven analysis of e-commerce reviews and sellers to detect fake or unreliable reviews
Status: Acquired by Mozilla (announced May 2, 2023); planned shutdown of site, extensions, and apps on July 1, 2025
Founded / HQ: Founded 2016; New York
Business model: Advertising, affiliate marketing, and licensing (SaaS)
Team size (reported): 15 employees
E-commerce trust and fraud detection (fake reviews, unreliable sellers, counterfeits)
2016
Trust & safety / E-commerce fraud detection
4000000.00 USD
Reported to bring total funding to $7M at that time
Listed as latest round on Oct 1, 2022; amounts obfuscated in records