
FactorLab provides advanced AI-powered safety software designed to transform leadership, culture, and workplace performance by analyzing audio and video field data. Their core product, SmartTagIt, turns daily planning into a leadership tool, enabling organizations to capture and analyze field data for actionable insights. This helps in building trust, identifying risks early, and driving cultural shifts. Key features include AI analysis of conversations to identify leaders, risks, and safety indicators, leading to improved productivity and engagement. FactorLab's approach is backed by academic research and has been instrumental in helping numerous companies achieve significant reductions in accidents and incidents, earning them multiple industry awards.

FactorLab provides advanced AI-powered safety software designed to transform leadership, culture, and workplace performance by analyzing audio and video field data. Their core product, SmartTagIt, turns daily planning into a leadership tool, enabling organizations to capture and analyze field data for actionable insights. This helps in building trust, identifying risks early, and driving cultural shifts. Key features include AI analysis of conversations to identify leaders, risks, and safety indicators, leading to improved productivity and engagement. FactorLab's approach is backed by academic research and has been instrumental in helping numerous companies achieve significant reductions in accidents and incidents, earning them multiple industry awards.
Product: SmartTagIt — AI-driven platform that analyzes field audio/video and conversations for safety, leadership, and planning insights
Headquarters: Pleasanton, California
Founders: Barry Nelson and Beca McPherson
Employee count (snapshot): 19
Disclosed funding: Seed round on 2012-10-19; lead investor The Entrepreneurs' Fund
Workplace safety, leadership development, and field operations performance in industries such as construction and energy.
Safety software / workplace safety
Seed round announced on Oct 19, 2012; some public records list total funding as obfuscated.
“The Entrepreneurs' Fund led the disclosed Seed round”