
eyva is a data-driven SaaS platform tailored for the beauty and personal care industry, designed to revolutionize product development and portfolio management. By integrating market, product, and consumer data, eyva leverages AI to help companies identify portfolio gaps, optimize existing products, and eliminate underperformers. The platform offers features such as Benchmarking, Gap Analysis, a 360° Trend View, AI Reporting, and an AI Assistant to provide actionable insights across the entire product lifecycle. Trusted by over 250 product managers from leading brands, eyva replaces guesswork with data-driven decisions, aiming to be the global CPG standard for product development and innovation.

eyva is a data-driven SaaS platform tailored for the beauty and personal care industry, designed to revolutionize product development and portfolio management. By integrating market, product, and consumer data, eyva leverages AI to help companies identify portfolio gaps, optimize existing products, and eliminate underperformers. The platform offers features such as Benchmarking, Gap Analysis, a 360° Trend View, AI Reporting, and an AI Assistant to provide actionable insights across the entire product lifecycle. Trusted by over 250 product managers from leading brands, eyva replaces guesswork with data-driven decisions, aiming to be the global CPG standard for product development and innovation.
Sector: AI-driven SaaS for beauty & personal care product development
Headquarters: Cologne (Köln), Germany
Founded: 2016
Team size: ~26 employees
Latest round: Seed (Dec 13, 2024)
Product development and portfolio management for CPG in beauty and personal care.
2016
Software / Artificial Intelligence / Consumer Packaged Goods (beauty & personal care)
Non-equity assistance program
Most-recent disclosed round
“WENVEST Capital and Earlybird Venture Capital listed as most-recent/lead investors; total of 10 investors reported”