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Salesforce is a leading customer relationship management (CRM) platform that offers a comprehensive suite of tools for sales, service, marketing, and more. Their Marketing Cloud Personalization…

Salesforce is a leading customer relationship management (CRM) platform that offers a comprehensive suite of tools for sales, service, marketing, and more. Their Marketing Cloud Personalization…
What they do: Real-time 1:1 personalization platform for digital marketers (behavioral analytics, recommendations, onsite messaging)
Founded: Around 2010–2012 (launched as Apptegic)
Outcome: Acquired by Salesforce
Funding: Multiple VC rounds; total reported funding about $26.25M
Digital marketing personalization and customer experience optimization.
2011
Marketing technology
$3.1M
Seed round (~$3.1M) reported in fall 2011; investors mentioned include Point Judith Capital, Advanced Technology Ventures and Boston angel investors.
Crunchbase reports a Series C round with Arrowroot Capital Management mentioned as a lead investor.
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