Ergo
Ergo is a dynamic pricing tool designed for Shopify e-commerce brands, allowing customers to propose their best price for products. By leveraging AI and aggregated offer data, Ergo helps businesses optimize their pricing strategies, reduce reliance on discounts, and improve profit margins. The platform offers features such as real-time pricing feedback, customizable product selection, and insights into customer pricing preferences, positioning itself as a cutting-edge solution in the pricing technology market.
Ergo
Ergo is a dynamic pricing tool designed for Shopify e-commerce brands, allowing customers to propose their best price for products. By leveraging AI and aggregated offer data, Ergo helps businesses optimize their pricing strategies, reduce reliance on discounts, and improve profit margins. The platform offers features such as real-time pricing feedback, customizable product selection, and insights into customer pricing preferences, positioning itself as a cutting-edge solution in the pricing technology market.
TL;DR
What they do: AI-driven 'make an offer' dynamic pricing tool for Shopify merchants
Founded / launch year: 2023 (launch date reported on Dealroom)
Team size: Approximately 4 employees
Funding: $1.5M reported (seed / pre-seed rounds)
Company Overview
Problem Domain
E-commerce pricing optimization / conversion monetization
Founded
2023
Industry
E-commerce / Pricing Technology
Tech Stack
Funding Track Record
$1,500,000
Dealroom seed entry listing ~ $1.5M and investors Anthemis Group and Wischoff Ventures
Crunchbase lists a Pre-Seed round dated 2025-02-21 with Y Combinator indicated as a backer