
Era is a financial management platform that combines AI technology with human advisors to democratize financial freedom. It offers personalized investment assistance, budget tracking, and automated financial tasks, all while integrating with existing bank accounts. With a mission to make finance simple and accessible, Era aims to transform personal finance management for users, providing real-time updates and insights tailored to individual financial situations. The platform supports over 10,000 financial institutions in the US and is backed by prominent venture capitalists, indicating strong market traction and potential for growth.

Era is a financial management platform that combines AI technology with human advisors to democratize financial freedom. It offers personalized investment assistance, budget tracking, and automated financial tasks, all while integrating with existing bank accounts. With a mission to make finance simple and accessible, Era aims to transform personal finance management for users, providing real-time updates and insights tailored to individual financial situations. The platform supports over 10,000 financial institutions in the US and is backed by prominent venture capitalists, indicating strong market traction and potential for growth.
What they do: AI-powered personal finance platform combining AI guidance with human advisors for budgeting, investing, and automated money tasks
Founders: Alex Norcliffe (Co-founder & CEO) and Lindsay Brady (Co-founder & COO)
Founded / launch: Launched publicly in 2023
Employees: 22
Funding (total): Approximately $18.66M reported
Personal finance management and automated financial planning
2023
Fintech / Personal Finance
$3.1M
“Backed by multiple venture investors including MaC Venture Capital, Protagonist, Third Kind Venture Capital, Northzone, K5 Ventures, and Clocktower Technology Ventures”