Enlighty.ai
Enlighty.ai is an AI-powered market intelligence platform that transforms digital data into precise, actionable consumer insights. By leveraging advanced machine learning techniques, our platform deciphers complex consumer metrics, such as consumer journey, brand reputation, brand health, consumer emotions across 17 categories, continuously tracks brand equity, and delivers in-depth audience segmentation based on demographics, lifestyle, and geography. Enlighty.ai empowers businesses to understand consumer behavior throughout the consumer journey, identify key motivations and barriers, and optimize their marketing strategies with data-driven precision. Our innovative approach enables brands to map the full consumer journey, benchmark their performance against competitors, and uncover hidden opportunities for growth. Designed for forward-thinking organizations, Enlighty.ai provides unparalleled insights that drive engagement, enhance conversion rates, and create long-term brand loyalty in an increasingly competitive landscape. At Enlighty, our mission is to empower brands with the intelligence they need to stay ahead in an evolving market. By making unstructured digital data representative, informative, and strategically valuable, we enable businesses to anticipate market shifts, refine their positioning, and build stronger consumer relationships. Discover the future of consumer insights with Enlighty.ai. Contact us to learn how our AI-driven solutions can transform your brand strategy. #AI #ConsumerInsights #MarketIntelligence#Enlighty
Enlighty.ai
Enlighty.ai is an AI-powered market intelligence platform that transforms digital data into precise, actionable consumer insights. By leveraging advanced machine learning techniques, our platform deciphers complex consumer metrics, such as consumer journey, brand reputation, brand health, consumer emotions across 17 categories, continuously tracks brand equity, and delivers in-depth audience segmentation based on demographics, lifestyle, and geography. Enlighty.ai empowers businesses to understand consumer behavior throughout the consumer journey, identify key motivations and barriers, and optimize their marketing strategies with data-driven precision. Our innovative approach enables brands to map the full consumer journey, benchmark their performance against competitors, and uncover hidden opportunities for growth. Designed for forward-thinking organizations, Enlighty.ai provides unparalleled insights that drive engagement, enhance conversion rates, and create long-term brand loyalty in an increasingly competitive landscape. At Enlighty, our mission is to empower brands with the intelligence they need to stay ahead in an evolving market. By making unstructured digital data representative, informative, and strategically valuable, we enable businesses to anticipate market shifts, refine their positioning, and build stronger consumer relationships. Discover the future of consumer insights with Enlighty.ai. Contact us to learn how our AI-driven solutions can transform your brand strategy. #AI #ConsumerInsights #MarketIntelligence#Enlighty
TL;DR
What they do: AI-powered consumer & market intelligence platform converting unstructured digital data into insights
Origins: Research-born startup with ERC Proof-of-Concept and subsequent EU funding
Product highlights: Agentic AI 'Enlighter', emotion detection (17 emotions), consumer journey mapping, brand health indices
Investors & rounds: At least Pre-seed (Nov 2021) and Seed (lead: ENA Venture Capital, announced Jun 18, 2025)
21 employees