Engagio
Demandbase is a leading account-based marketing (ABM) platform that leverages data and AI-powered insights to enhance B2B sales and marketing strategies. Their platform, Demandbase One™, offers a comprehensive suite of tools for account identification, web personalization, orchestration, and analytics, enabling businesses to effectively target and engage high-value accounts. With a strong focus on data transparency and integration, Demandbase empowers revenue teams to work collaboratively, driving significant increases in conversions, revenue, and pipeline velocity. The company has established itself as a key player in the ABM space, serving over 1,000 customers and achieving impressive ROI metrics.
Engagio
Demandbase is a leading account-based marketing (ABM) platform that leverages data and AI-powered insights to enhance B2B sales and marketing strategies. Their platform, Demandbase One™, offers a comprehensive suite of tools for account identification, web personalization, orchestration, and analytics, enabling businesses to effectively target and engage high-value accounts. With a strong focus on data transparency and integration, Demandbase empowers revenue teams to work collaboratively, driving significant increases in conversions, revenue, and pipeline velocity. The company has established itself as a key player in the ABM space, serving over 1,000 customers and achieving impressive ROI metrics.
TL;DR
Founded: 2015 (Jon Miller, Brian Babcock)
Product: Account‑based marketing (ABM) and marketing engagement platform
Exit: Acquired by Demandbase (announced June 16, 2020)
Funding: Raised ~$32.5M (Series A $10M; Series B $22M)
Company Overview
Problem Domain
Account‑based marketing (ABM) and marketing engagement for B2B companies.
Founded
2015
Industry
Account‑based marketing (ABM) software
Funding Track Record
10,000,000 USD
Reported Series A announced April 8, 2015
22,000,000 USD
Reported Series B announced August 9, 2016; participation by FirstMark Capital and Storm Ventures reported
Investor Signal
“Backed by institutional venture firms including Norwest Venture Partners and FirstMark Capital”