Emarsys
SAP Emarsys is an AI-powered omnichannel customer engagement platform designed for marketers to create personalized, data-driven marketing experiences that deliver measurable business outcomes. The platform integrates AI marketing, personalization, customer data management, marketing automation, omnichannel marketing, and customer loyalty solutions to help marketers scale personalized engagements across multiple channels including email, web, mobile, ads, SMS, and more. Trusted by over 1500 customers globally and supported by SAP, SAP Emarsys enables marketers to increase customer lifetime value, build loyalty, and optimize campaign performance with AI-driven insights and automation. The company operates globally with over 750 employees and offices worldwide, emphasizing innovation, customer success, and a collaborative culture.
Emarsys
SAP Emarsys is an AI-powered omnichannel customer engagement platform designed for marketers to create personalized, data-driven marketing experiences that deliver measurable business outcomes. The platform integrates AI marketing, personalization, customer data management, marketing automation, omnichannel marketing, and customer loyalty solutions to help marketers scale personalized engagements across multiple channels including email, web, mobile, ads, SMS, and more. Trusted by over 1500 customers globally and supported by SAP, SAP Emarsys enables marketers to increase customer lifetime value, build loyalty, and optimize campaign performance with AI-driven insights and automation. The company operates globally with over 750 employees and offices worldwide, emphasizing innovation, customer success, and a collaborative culture.
TL;DR
Core product: AI-powered omnichannel B2C customer engagement and marketing platform
Acquisition: Acquired by SAP (integration completed Nov 5, 2020)
Founding: Founded 2000 in Vienna, Austria
Funding: Raised at least $55.3M prior to 2016; notable rounds from Vector Capital and TPG/TSLE
Scale: Operates globally with ~750–895 employees and 1500+ customers
Company Overview
Problem Domain
Personalized customer engagement and marketing automation for B2C brands
Founded
2000
Industry
Marketing technology / Customer engagement
Funding Track Record
33000000.00
Described as the company's first institutional funding.
22300000.00
Announced as a $22.3M investment; brought total funding in prior 24 months to $55.3M.