ELEMENTARYb
sherloc, developed by ELEMENTARY B LTD., is an AI-driven financial insights platform designed to empower UK SMEs with enterprise-level forecasting, risk management, and financial planning tools. It integrates real-time market data such as macroeconomic indicators, shipping intelligence, foreign exchange rates, and commodities prices to provide forward-looking insights, proactive alerts, and scenario modeling. The platform acts as a virtual CFO, advisor, and risk guardian, helping SMEs anticipate risks, protect cash flow, and produce investor-ready reports. sherloc operates on a SaaS subscription model with pricing starting at £79/month, offering a financial marketplace that connects users to tailored financial products when needed. Founded by Karen Rudich, a seasoned entrepreneur with extensive banking and fintech experience, sherloc aims to bring big-business financial expertise to small businesses, enabling smarter decision-making and sustainable growth.
ELEMENTARYb
sherloc, developed by ELEMENTARY B LTD., is an AI-driven financial insights platform designed to empower UK SMEs with enterprise-level forecasting, risk management, and financial planning tools. It integrates real-time market data such as macroeconomic indicators, shipping intelligence, foreign exchange rates, and commodities prices to provide forward-looking insights, proactive alerts, and scenario modeling. The platform acts as a virtual CFO, advisor, and risk guardian, helping SMEs anticipate risks, protect cash flow, and produce investor-ready reports. sherloc operates on a SaaS subscription model with pricing starting at £79/month, offering a financial marketplace that connects users to tailored financial products when needed. Founded by Karen Rudich, a seasoned entrepreneur with extensive banking and fintech experience, sherloc aims to bring big-business financial expertise to small businesses, enabling smarter decision-making and sustainable growth.
TL;DR
Product: sherloc — AI-driven forecasting, risk-management and financial planning platform for SMEs
Business model: SaaS subscription with a financial marketplace; pricing reported from £79/month
Founded / HQ: Founded Sep 2019; London, England, UK
Team size (reported): 11–50 employees (profiles report ~17 staff)
Recent funding: Pre-Seed round announced Dec 15, 2022 (reported ~$600–630k total)
Company Overview
Problem Domain
Financial forecasting, cash-flow protection and risk management for SMEs operating in globalised markets.
Founded
2019
Industry
Fintech / AI / SaaS
Funding Track Record
$630,000.00
Round reported with multiple investors (reports vary; Dealroom lists ~$600k; Crunchbase lists 12 investors).
Investor Signal
“Angel and early-stage investor participation including trade investors such as FINTECH Circle and multiple individual investors”