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Electric Twin
Electric Twin builds science-based synthetic populations and the tools to interact with them, enabling leading companies and governments to make better decisions. Their 'Powers' offer new…
Electric Twin
Electric Twin builds science-based synthetic populations and the tools to interact with them, enabling leading companies and governments to make better decisions. Their 'Powers' offer new…
TL;DR
Headquarters: London, United Kingdom
Product: Synthetic populations / simulated audiences for rapid consumer and cultural insights
Founders: Alex Cooper (CEO, Co‑Founder) and Dr. Ben Warner (Co‑Founder, Chief Data Scientist)
Recent funding: $14M round announced Feb 11, 2026 (led by Atomico; participation from LocalGlobe, Mercuri, Marc Andreessen)
Company Overview
Problem Domain
Customer insights, audience research, behavioural simulation
Founded
2023
Industry
Technology, Information and Internet
Tech Stack
Funding Track Record
Recorded as a pre-seed round on Apr 22, 2024 (amount not stated in evidence).
$14M
Company announcement dated Feb 11, 2026 states $14M total, described as $10M follow-on plus prior $4M pre-seed.
