
effie is an AI collaboration platform that enhances in-store execution and streamlines partnerships within the CPG ecosystem. It analyzes structured and unstructured data, including images, from various sources to drive faster improvements with a no-code approach, enabling changes in less than a day. The all-in-one system with AI capabilities requires no capital investment to start, and employees can easily use their own mobile devices for field team training. Clients experience up to 26% revenue growth in their first year with effie.

effie is an AI collaboration platform that enhances in-store execution and streamlines partnerships within the CPG ecosystem. It analyzes structured and unstructured data, including images, from various sources to drive faster improvements with a no-code approach, enabling changes in less than a day. The all-in-one system with AI capabilities requires no capital investment to start, and employees can easily use their own mobile devices for field team training. Clients experience up to 26% revenue growth in their first year with effie.
What they do: AI-powered retail execution platform for merchandising compliance and promotion monitoring
Founded: 2021
Headquarters: Nicosia, Cyprus
Founders: Oksana Koba; Oleksander Hryn; Ruslan Okhrimovych; Yurii Yaremchuk
Notable tech: Computer vision and AI; no-code platform
Retail execution, merchandising compliance, promotion monitoring for CPG and retail channels
2021
Commerce and Shopping