
Effectiv is a real-time risk decisioning platform designed for financial institutions and fintechs, leveraging advanced AI and machine learning to automate fraud detection and risk management. The platform consolidates various fraud and risk tools into a single solution, enabling clients to reduce manual reviews by 82% and process $51 billion worth of automated risk decisions. With a focus on improving operational efficiency and minimizing false positives, Effectiv empowers organizations to adapt quickly to evolving threats while enhancing customer experience. Trusted by over 50 financial institutions, Effectiv positions itself as a leader in the rapidly growing market for fraud prevention and risk management solutions.

Effectiv is a real-time risk decisioning platform designed for financial institutions and fintechs, leveraging advanced AI and machine learning to automate fraud detection and risk management. The platform consolidates various fraud and risk tools into a single solution, enabling clients to reduce manual reviews by 82% and process $51 billion worth of automated risk decisions. With a focus on improving operational efficiency and minimizing false positives, Effectiv empowers organizations to adapt quickly to evolving threats while enhancing customer experience. Trusted by over 50 financial institutions, Effectiv positions itself as a leader in the rapidly growing market for fraud prevention and risk management solutions.
What they do: Real-time AI-driven fraud and risk decisioning platform for financial institutions and fintechs
Founded: 2021
Employees: 13
Total funding: USD 9,560,000
Exit: Acquired by Socure (announced Oct 24, 2024)
Fraud prevention, transaction risk decisioning, and onboarding verification for financial services.
2021
Financial services / Risk & Fraud Prevention
USD 4,500,000
Round described as a seed extension that brought total funding to over $9M
Accel led or participated in an early pre-seed round
“Accel and Better Tomorrow Ventures participated in early rounds; other investors include Tenacity Ventures, BHG VC, REV (per investor lists)”