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EDITED
Founded in 2009, EDITED is the leader in global retail analytics software, passionate about infusing intelligence into every retail decision. By providing visibility to the right information early,…
EDITED
Founded in 2009, EDITED is the leader in global retail analytics software, passionate about infusing intelligence into every retail decision. By providing visibility to the right information early,…
TL;DR
Founded: 2009
Headquarters: London, United Kingdom
Product: AI-powered retail intelligence platform for assortment, pricing, site merchandising and market APIs
Founders: Geoff Watts and Julia Fowler
Recent CEO: Doug Kofoid (appointed 2022)
Reported total funding (disclosed): Approximately $34M–$50M (disclosed figures vary)
Company Overview
Problem Domain
Retail analytics and intelligence for fashion and retail merchandising, pricing and assortment optimization.
Founded
2009
Industry
Software Development
Tech Stack
Funding Track Record
1600000
Seed round to expand retail/fashion data and analytics product.
15000000
Reported growth funding round led by Delta-v Capital with support from Wavecrest Growth Partners, Beringea and Hermes GPE.
Investor Signal
“Has received growth funding from growth equity/VC investors including Delta-v Capital, Wavecrest Growth Partners, Beringea and Hermes GPE; earlier investor Index Ventures”
Founders
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