
Founded in 2009, EDITED is the leader in global retail analytics software, passionate about infusing intelligence into every retail decision. By providing visibility to the right information early, retailers can directly impact success and profitability, optimizing all aspects across the product lifecycle. EDITED's Retail Intelligence Platform combines market trends, competitor moves, and customer data to empower retailers to make informed decisions, driving better business outcomes and sustainable growth.

Founded in 2009, EDITED is the leader in global retail analytics software, passionate about infusing intelligence into every retail decision. By providing visibility to the right information early, retailers can directly impact success and profitability, optimizing all aspects across the product lifecycle. EDITED's Retail Intelligence Platform combines market trends, competitor moves, and customer data to empower retailers to make informed decisions, driving better business outcomes and sustainable growth.
Founded: 2009
Product: AI-powered retail intelligence platform for assortment, pricing, merchandising, trends and competitive insights
Headquarters: London
Notable customers: PVH, PUMA, Harrods, MANGO
Known funding: $29M (2020) and $15M (2023); prior $1.6M seed (2011)
Retail analytics and merchandising — surfacing actionable market intelligence for product, pricing and assortment decisions.
2009
Software Development
1600000
Seed round reported June 2011
29000000
$29M round announced April 2020
15000000
$15M growth funding announced March 2023
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