
Edgecase (formerly Compare Metrics) is the platform behind today’s most inspiring shopping experiences. By allowing shoppers to communicate their unique preferences, context and shopping style, we empower them to discover products on their own terms. Using a proprietary combination of machine learning and human content curation, the Edgecase platform enables shopping experiences as unique as the brands we work with. Our solutions integrate new and evolving layers of merchandising data to fuel product discovery, omni-channel engagement and online experiences that today's shoppers crave. Edgecase was founded in 2012 and is based in Austin, Texas. Our team is made up of experts in retail technology, machine learning and natural language processing. Together, we’re committed to creating memorable shopping experiences and propelling what's next in retail. Forward-thinking retailers using Edgecase include: Crate and Barrel, Golfsmith, Kate Somerville, Rebecca Minkoff, Urban Decay, and The Wasserstrom Company.

Edgecase (formerly Compare Metrics) is the platform behind today’s most inspiring shopping experiences. By allowing shoppers to communicate their unique preferences, context and shopping style, we empower them to discover products on their own terms. Using a proprietary combination of machine learning and human content curation, the Edgecase platform enables shopping experiences as unique as the brands we work with. Our solutions integrate new and evolving layers of merchandising data to fuel product discovery, omni-channel engagement and online experiences that today's shoppers crave. Edgecase was founded in 2012 and is based in Austin, Texas. Our team is made up of experts in retail technology, machine learning and natural language processing. Together, we’re committed to creating memorable shopping experiences and propelling what's next in retail. Forward-thinking retailers using Edgecase include: Crate and Barrel, Golfsmith, Kate Somerville, Rebecca Minkoff, Urban Decay, and The Wasserstrom Company.
Founded: 2012 (Austin, Texas)
Product: Adaptive experience / product-intelligence platform for e-commerce
Rebrand: Originally Compare Metrics; rebranded to Edgecase in 2014
Notable customers: Crate & Barrel, Urban Decay, Lancôme, Pier 1 Imports
Exit: Acquired by GroupBy (June 2017)
E-commerce product discovery and personalization
2012
Retail technology / e-commerce
Series B announced May 14, 2014 with investors reported to include Floodgate, Capital Factory, and Austin Ventures.
15560000.00
Most recent funding date recorded as 2015-10-28 with total funding amount listed.