
Edgecase (formerly Compare Metrics) is the platform behind today’s most inspiring shopping experiences. By allowing shoppers to communicate their unique preferences, context and shopping style, we empower them to discover products on their own terms. Using a proprietary combination of machine learning and human content curation, the Edgecase platform enables shopping experiences as unique as the brands we work with. Our solutions integrate new and evolving layers of merchandising data to fuel product discovery, omni-channel engagement and online experiences that today's shoppers crave. Edgecase was founded in 2012 and is based in Austin, Texas. Our team is made up of experts in retail technology, machine learning and natural language processing. Together, we’re committed to creating memorable shopping experiences and propelling what's next in retail. Forward-thinking retailers using Edgecase include: Crate and Barrel, Golfsmith, Kate Somerville, Rebecca Minkoff, Urban Decay, and The Wasserstrom Company.

Edgecase (formerly Compare Metrics) is the platform behind today’s most inspiring shopping experiences. By allowing shoppers to communicate their unique preferences, context and shopping style, we empower them to discover products on their own terms. Using a proprietary combination of machine learning and human content curation, the Edgecase platform enables shopping experiences as unique as the brands we work with. Our solutions integrate new and evolving layers of merchandising data to fuel product discovery, omni-channel engagement and online experiences that today's shoppers crave. Edgecase was founded in 2012 and is based in Austin, Texas. Our team is made up of experts in retail technology, machine learning and natural language processing. Together, we’re committed to creating memorable shopping experiences and propelling what's next in retail. Forward-thinking retailers using Edgecase include: Crate and Barrel, Golfsmith, Kate Somerville, Rebecca Minkoff, Urban Decay, and The Wasserstrom Company.
Founded: 2012 (Austin, Texas)
Core product: Product-decision / e-commerce product discovery platform
Acquisition: Acquired by GroupBy (announced June 5, 2017)
Notable investors: Austin Ventures, Floodgate, Capital Factory
E-commerce product discovery and purchase decision support
2012
Retail technology / e-commerce
$1,000,000
Investors listed include Floodgate and Capital Factory
$15,560,000
Listed as total funding snapshot entry with date
“Austin Ventures, Floodgate, Capital Factory”