
Eder Labs, operating under the brand Color, offers a digital platform that acts as a personalized assistant for users' online experiences. The product, Color, learns from users' interactions and preferences, creating a dynamic mind-map that organizes and enriches their digital content consumption. This innovative approach helps users discover new connections and insights, making their online journey more meaningful. With features like the Color Extension, users can manage their interests seamlessly across the internet. The company differentiates itself through its focus on personalized content curation while ensuring user data privacy, positioning itself strongly in the growing market of digital personalization tools.

Eder Labs, operating under the brand Color, offers a digital platform that acts as a personalized assistant for users' online experiences. The product, Color, learns from users' interactions and preferences, creating a dynamic mind-map that organizes and enriches their digital content consumption. This innovative approach helps users discover new connections and insights, making their online journey more meaningful. With features like the Color Extension, users can manage their interests seamlessly across the internet. The company differentiates itself through its focus on personalized content curation while ensuring user data privacy, positioning itself strongly in the growing market of digital personalization tools.
Company: Eder Labs (dba ColorIt)
Product: Color — a privacy-preserving, language-driven personalized shopping assistant / personalization platform
Founders: Sharat Satyanarayana; Utkarsh Saxena; Vishwajit Sasi
Headquarters: San Francisco
Funding (public profile): Pre-Seed; reported lead investor: Accel; last funding date listed 2020-06-18; total reported $2,000,000
Personalization and recommendation for e-commerce and online content with a focus on user data privacy.
Consumer / E-commerce personalization
2000000.00
“Accel lead on Pre-Seed”