Dumbstruck
Dumbstruck is a leading emotion analytics company that provides marketers with deeper insight into the emotional factors that shape consumer behavior and drive campaign effectiveness. They leverage AI-powered facial coding to measure the emotional and behavioral impact of video advertisements on consumers before a campaign launches. Dumbstruck enables advertisers to understand how specific demographics respond to ads prior to launch, allowing for better-informed media and creative decisions and increased campaign performance. They also help marketers discover how specific creative elements impact consumers by measuring moment-by-moment emotional responses. The company's data science team has developed a unique video scoring system that measures ad effectiveness against industry benchmarks, identifying trends and insights for future strategies. Dumbstruck also helps ensure brand safety by allowing brands to gauge consumer reception of their messaging.
Dumbstruck
Dumbstruck is a leading emotion analytics company that provides marketers with deeper insight into the emotional factors that shape consumer behavior and drive campaign effectiveness. They leverage AI-powered facial coding to measure the emotional and behavioral impact of video advertisements on consumers before a campaign launches. Dumbstruck enables advertisers to understand how specific demographics respond to ads prior to launch, allowing for better-informed media and creative decisions and increased campaign performance. They also help marketers discover how specific creative elements impact consumers by measuring moment-by-moment emotional responses. The company's data science team has developed a unique video scoring system that measures ad effectiveness against industry benchmarks, identifying trends and insights for future strategies. Dumbstruck also helps ensure brand safety by allowing brands to gauge consumer reception of their messaging.