
DRESSX is the world's largest digital fashion platform, pioneering avatar fashion and AI styling technologies. Founded in 2020, it offers a comprehensive fashion tech ecosystem including AI-generated outfits, virtual try-ons, avatar fashion for platforms like Snapchat, Roblox, and Meta, and on-chain fashion collectibles. The company leverages AI, AR, VR, and machine learning to transform how people express themselves through fashion digitally, targeting Gen Z and Millennials with sustainable, engaging digital-first fashion experiences. With over 85 million digital fashion pieces live globally and partnerships with major brands like Meta, Roblox, Snapchat, and Coca-Cola, DRESSX leads the generational shift in fashion discovery from physical stores to virtual environments. It provides B2C apps and B2B solutions to boost brand engagement and unlock new revenue streams in digital spaces.

DRESSX is the world's largest digital fashion platform, pioneering avatar fashion and AI styling technologies. Founded in 2020, it offers a comprehensive fashion tech ecosystem including AI-generated outfits, virtual try-ons, avatar fashion for platforms like Snapchat, Roblox, and Meta, and on-chain fashion collectibles. The company leverages AI, AR, VR, and machine learning to transform how people express themselves through fashion digitally, targeting Gen Z and Millennials with sustainable, engaging digital-first fashion experiences. With over 85 million digital fashion pieces live globally and partnerships with major brands like Meta, Roblox, Snapchat, and Coca-Cola, DRESSX leads the generational shift in fashion discovery from physical stores to virtual environments. It provides B2C apps and B2B solutions to boost brand engagement and unlock new revenue streams in digital spaces.
What they do: Digital-only fashion marketplace and fashion-tech platform offering AI/AR/VR-enabled outfits, virtual try-ons, avatar fashion, and on-chain fashion collectibles.
Founded / HQ: Founded 2020; headquartered in Los Angeles (operating as More Dash Inc. dba DRESSX).
Founders: Daria Shapovalova and Natalia Modenova (Julie Krasniienko listed as founding team member).
Size: Approximately 108 employees (reported).
Funding: Seed (2021) and Series A (2023); reported total funding around USD 19,150,000.
Shifting fashion discovery and self-expression from physical garments to digital-first experiences; providing tools for brands to engage users in virtual environments.
2020
Fashion technology / Digital fashion
2000000.00
Seed round announced July 6/22, 2021 (reported USD 2M).
15000000.00
Series A announced March 14, 2023 (reported USD 15M) with participation from Slow Ventures, Warner Music, The Artemis Fund, Red DAO and others.
“Participation from strategic investors including Warner Music Group and venture firms such as Greenfield, Slow Ventures, The Artemis Fund, Alpha Edison, and others.”