
Dragonfly AI offers a predictive analytics platform that enhances creative performance across all content formats, channels, and markets. Leveraging a patented biological algorithm, developed in partnership with Queen Mary University of London, the platform mimics human brain responses to visual stimuli to predict creative asset performance. This scientifically-backed approach, validated by global benchmarks and holding patents in the US and EU, provides clients with actionable insights for data-driven creative decisions. Dragonfly AI's solutions include Connect (a creative data API), Studio3 (a creative insights platform), and an Amazon Heat Map. The company focuses on helping businesses unlock their 'creative edge' by ensuring content is effective, memorable, and persuasive, ultimately driving business performance. They serve enterprise clients across various verticals like CPG, Retail, Entertainment, and Consumer Health, with over 95% client retention.

Dragonfly AI offers a predictive analytics platform that enhances creative performance across all content formats, channels, and markets. Leveraging a patented biological algorithm, developed in partnership with Queen Mary University of London, the platform mimics human brain responses to visual stimuli to predict creative asset performance. This scientifically-backed approach, validated by global benchmarks and holding patents in the US and EU, provides clients with actionable insights for data-driven creative decisions. Dragonfly AI's solutions include Connect (a creative data API), Studio3 (a creative insights platform), and an Amazon Heat Map. The company focuses on helping businesses unlock their 'creative edge' by ensuring content is effective, memorable, and persuasive, ultimately driving business performance. They serve enterprise clients across various verticals like CPG, Retail, Entertainment, and Consumer Health, with over 95% client retention.
What they do: Predictive creative-insights platform using a patented biologically inspired AI to model attention, emotion, and memory
Products: Studio (SaaS), Connect (API), Studio3/Copilot, Amazon Heat Map
Customers / focus: Enterprise CPG, retail, entertainment and consumer health brands with >95% client retention
Team / HQ: Founded by Steve King and David Mitchell; based in London, UK; ~50 employees
Funding: Multiple rounds (Series A disclosed); disclosed rounds include Apr 11, 2022; recent investment >£5m led by 24Haymarket (announced Jan/Feb 2026)
Creative testing and predictive visual analytics for advertising, packaging, e-commerce and in-store content.
2018
Marketing technology / Predictive analytics / Creative testing
Disclosed Series A on Apr 11, 2022 (sources indicate Series A exists; amount not specified in provided evidence)
Investment round announced in early 2026 led by 24Haymarket with participation from Guinness Ventures and Foresight; reported round total > £5m
“Includes institutional investors such as 24Haymarket, Guinness Ventures, Foresight, Downing Ventures, Capita and The FSE Group”