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Dragonfly AI offers a predictive analytics platform that enhances creative performance across all content formats, channels, and markets. Leveraging a patented biological algorithm, developed in…

Dragonfly AI offers a predictive analytics platform that enhances creative performance across all content formats, channels, and markets. Leveraging a patented biological algorithm, developed in…
What they do: Predictive creative-insights platform using a patented biologically inspired AI to model attention, emotion, and memory
Products: Studio (SaaS), Connect (API), Studio3/Copilot, Amazon Heat Map
Customers / focus: Enterprise CPG, retail, entertainment and consumer health brands with >95% client retention
Team / HQ: Founded by Steve King and David Mitchell; based in London, UK; ~50 employees
Funding: Multiple rounds (Series A disclosed); disclosed rounds include Apr 11, 2022; recent investment >£5m led by 24Haymarket (announced Jan/Feb 2026)
Creative testing and predictive visual analytics for advertising, packaging, e-commerce and in-store content.
2018
Marketing technology / Predictive analytics / Creative testing
Disclosed Series A on Apr 11, 2022 (sources indicate Series A exists; amount not specified in provided evidence)
Investment round announced in early 2026 led by 24Haymarket with participation from Guinness Ventures and Foresight; reported round total > £5m
“Includes institutional investors such as 24Haymarket, Guinness Ventures, Foresight, Downing Ventures, Capita and The FSE Group”
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