
Founded by mobile ad industry veterans, Downstream.ai is building the most scalable, self-serve mobile programmatic advertising solution for the world’s fastest growing businesses. Downstream’s proprietary software allows companies to control mobile RTB with powerful plug-and-play access to in-app and connected TV traffic on the largest mobile ad exchanges through a single dashboard with no coding required. Downstream leverages secure first and third party data to help marketers build scalable campaigns in minutes and at a fraction of the cost. Advertisers benefit from more transparent, granular control of their real time bidding, with a pricing model that scales better for both agencies and direct advertisers. Downstream is backed by London Venture Partners, Otter Consulting, Olive Tree Capital, Ride Ventures, The Gramercy Fund, Rising Tide Fund and a group of prominent industry angel investors. Downstream is headquartered in San Francisco with an office in New York City.

Founded by mobile ad industry veterans, Downstream.ai is building the most scalable, self-serve mobile programmatic advertising solution for the world’s fastest growing businesses. Downstream’s proprietary software allows companies to control mobile RTB with powerful plug-and-play access to in-app and connected TV traffic on the largest mobile ad exchanges through a single dashboard with no coding required. Downstream leverages secure first and third party data to help marketers build scalable campaigns in minutes and at a fraction of the cost. Advertisers benefit from more transparent, granular control of their real time bidding, with a pricing model that scales better for both agencies and direct advertisers. Downstream is backed by London Venture Partners, Otter Consulting, Olive Tree Capital, Ride Ventures, The Gramercy Fund, Rising Tide Fund and a group of prominent industry angel investors. Downstream is headquartered in San Francisco with an office in New York City.
Status: Acquired by Snap, Inc.; company listed as closed
Product: Self-serve mobile programmatic advertising platform / DSP for in-app and connected TV RTB
Founded: November 2016 (San Francisco, CA)
Seed funding: $1,500,000 (announced 2018-01-30), led by London Venture Partners
Founders: AJ Yeakel; Brendan Lyall; Jianfeng Wang; Minglei Xu
Mobile programmatic advertising / real-time bidding (in-app and connected TV)
2016
Advertising / Adtech
1500000.00 USD
Participating investors listed include The Gramercy Fund, CEAS Investments, Olive Tree Capital, Ride Ventures, Rising Tide, Micah Gantman, and Kevin Weatherman.
“Seed round led by London Venture Partners with participation from multiple venture funds and angel investors (including Micah Gantman and Kevin Weatherman).”