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DIRT is a research technology company that leverages neuroscience to understand consumer behavior. Their technology identifies how emotions tag information as relevant, influencing future actions. By…

DIRT is a research technology company that leverages neuroscience to understand consumer behavior. Their technology identifies how emotions tag information as relevant, influencing future actions. By…
What they do: Neuroscience-backed research technology that measures attention and emotion to predict content engagement and behavior
Headquarters: New York, New York, United States
Founders / leadership: Brendan Murray; Nick Childs; Ryan Anthony (Co‑founder & CEO)
Employees: ~16
Known funding: Reported rounds: Feb 2021 ~$2.1M (Early VC); Sep 2024 ~$2.0M (Seed); total funding listed ≈ $4.5M
Understanding drivers of consumer attention, emotion, memory, and subsequent behavior for media, marketing, and advertising decisions.
Research technology / Customer intelligence
$2.1M
$2.0M
“Includes investor Mark Cuban and Dean Dakolias in public investor listings”
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