DIRT Research Technologies
DIRT is a research technology company that leverages neuroscience to understand consumer behavior. Their technology identifies how emotions tag information as relevant, influencing future actions. By measuring attention and memory formation, DIRT helps clients understand what drives engagement and behavior in areas like media, entertainment, marketing, and advertising. They focus on linking attention and emotion to content to pinpoint audience interests and provide insights for strategy and branding.
DIRT Research Technologies
DIRT is a research technology company that leverages neuroscience to understand consumer behavior. Their technology identifies how emotions tag information as relevant, influencing future actions. By measuring attention and memory formation, DIRT helps clients understand what drives engagement and behavior in areas like media, entertainment, marketing, and advertising. They focus on linking attention and emotion to content to pinpoint audience interests and provide insights for strategy and branding.