
DineticQ is a spinout from Loughborough University that combines sports biomechanics, expert coaching, and AI technology to enhance cricket performance and reduce injury risk. Their key product, PaceFlow, is a cloud-native platform providing biomechanical analysis and coaching feedback for fast bowlers, used globally by cricket boards, clubs, and players. They also offer the ProPace Clinic for elite fast-bowler assessments and the ProPace Academy for coach education. Their business model includes direct sales to cricket organizations and individual users, leveraging 20 years of research to deliver data-backed performance improvements and injury mitigation.

DineticQ is a spinout from Loughborough University that combines sports biomechanics, expert coaching, and AI technology to enhance cricket performance and reduce injury risk. Their key product, PaceFlow, is a cloud-native platform providing biomechanical analysis and coaching feedback for fast bowlers, used globally by cricket boards, clubs, and players. They also offer the ProPace Clinic for elite fast-bowler assessments and the ProPace Academy for coach education. Their business model includes direct sales to cricket organizations and individual users, leveraging 20 years of research to deliver data-backed performance improvements and injury mitigation.
Sector: Sports technology (cricket biomechanics & coaching)
Flagship product: PaceFlow — smartphone video-based biomechanical analysis for fast bowlers
Founded: Incorporated January 20, 2022 (spinout from Loughborough University)
Recent funding: Seed round Feb 2024 (GBP £150,000)
Team size (reported): 4 employees
Fast-bowler performance optimisation and injury risk reduction
2022
Sports technology
GBP 150000
Seed funding round reported in February 2024