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Digital Mortar is a SaaS company specializing in advanced location analytics for physical retail and public spaces. Their platform integrates comprehensive people and vehicle journey measurement,…

Digital Mortar is a SaaS company specializing in advanced location analytics for physical retail and public spaces. Their platform integrates comprehensive people and vehicle journey measurement,…
Founded: 2016
Headquarters: San Francisco, United States
Product: DM1 — location & in-store customer behavioral analytics
Tech: Wi‑Fi device detection, camera/ML, people‑count hardware integrations; Microsoft Azure
Disclosed funding: $150,000 seed (Feb 2017, 500 Global)
Physical retail and public-space analytics (footfall, journey measurement, display and occupancy analytics).
2016
Retail analytics / Location analytics
$150,000
Disclosed seed round per investor listing
“500 Global (seed investor)”
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