
Digital Mortar is a SaaS company specializing in advanced location analytics for physical retail and public spaces. Their platform integrates comprehensive people and vehicle journey measurement, queue management, display performance analytics, and occupancy tracking into a single powerful tool. Serving verticals such as retail, airports, malls, and stadiums, Digital Mortar leverages machine learning and real-time data to optimize store layout, staffing, customer experience, and merchandising effectiveness. The company evolved from a leading digital analytics consultancy and offers a scalable cloud-based solution built on Microsoft Azure, partnering with technology providers like Quanergy and Xovis to enhance data collection and analytics capabilities.

Digital Mortar is a SaaS company specializing in advanced location analytics for physical retail and public spaces. Their platform integrates comprehensive people and vehicle journey measurement, queue management, display performance analytics, and occupancy tracking into a single powerful tool. Serving verticals such as retail, airports, malls, and stadiums, Digital Mortar leverages machine learning and real-time data to optimize store layout, staffing, customer experience, and merchandising effectiveness. The company evolved from a leading digital analytics consultancy and offers a scalable cloud-based solution built on Microsoft Azure, partnering with technology providers like Quanergy and Xovis to enhance data collection and analytics capabilities.
Founded: 2016
Headquarters: San Rafael, CA
Product: Location and in-store customer analytics (DM1) with occupancy tracking and queue management
Tech: Cloud SaaS built on Microsoft Azure; partners with sensor providers
Known investors: 500 Global
Physical retail and other brick-and-mortar venues need measurement and analytics comparable to digital analytics to optimize operations and customer experience.
2016
SaaS; location analytics; retail analytics
“500 Global (investor listed for Seed round)”