
Diesel Labs is a Content Intelligence company that provides data solutions for emerging generative AI technologies and business intelligence tools across the media & entertainment landscape. Their platform, PanelAI, offers synthetic focus groups for real-time audience intelligence. They also provide AI solutions like Daisy, an AI Media Analyst, which summarizes audience conversations, measures content performance, and recommends content. Diesel Labs leverages machine learning and AI to curate, organize, and analyze data from major social and video platforms, enabling deeper understanding of cultural trends and consumer preferences for marketing and research functions.

Diesel Labs is a Content Intelligence company that provides data solutions for emerging generative AI technologies and business intelligence tools across the media & entertainment landscape. Their platform, PanelAI, offers synthetic focus groups for real-time audience intelligence. They also provide AI solutions like Daisy, an AI Media Analyst, which summarizes audience conversations, measures content performance, and recommends content. Diesel Labs leverages machine learning and AI to curate, organize, and analyze data from major social and video platforms, enabling deeper understanding of cultural trends and consumer preferences for marketing and research functions.
Headquarters: Cambridge / Boston, Massachusetts
Founded: 2016
Product focus: Content intelligence and audience analytics (PanelAI, Daisy)
Employees: ~16
Known funding: $950K seed (Feb 2018); total reported ~$1.18M
Audience and content analytics for media & entertainment and marketing/research functions.
2016
Media analytics / Content intelligence
$950,000
Announced Feb 27, 2018; investors included MIT Alumni Angels and Launchpad Venture Group.
“TiE Boston Angels led seed; investors included MIT Alumni Angels and Launchpad Venture Group”