
Diddo is a platform that revolutionizes shopping by integrating commerce into video content across all screens. Utilizing proprietary AI computer vision, Diddo enables viewers to purchase products they see in their favorite shows and movies without the need for QR codes or second screens. This seamless, native checkout experience not only enhances viewer engagement but also creates new revenue streams for content publishers. With backing from top investors and operators, Diddo positions itself as a leader in shoppable TV and ads, offering unique solutions for brands and advertisers.

Diddo is a platform that revolutionizes shopping by integrating commerce into video content across all screens. Utilizing proprietary AI computer vision, Diddo enables viewers to purchase products they see in their favorite shows and movies without the need for QR codes or second screens. This seamless, native checkout experience not only enhances viewer engagement but also creates new revenue streams for content publishers. With backing from top investors and operators, Diddo positions itself as a leader in shoppable TV and ads, offering unique solutions for brands and advertisers.
What they do: AI computer-vision platform that makes video and other media shoppable with a universal cart and native checkout
Founded: 2022
Headquarters: Los Angeles, California
Team size: 11–50 employees (reported)
Known funding: $2.8M seed (Apr 24, 2024); total reported funding $2.85M
Shoppable video / commerce-enabled media
2022
Commerce / Media / Advertising
$2,800,000
Round included participation from individual and institutional investors such as Scott Forstall, Erica Lockheimer, Camille Ricketts and others.
“Backed by a mix of institutional and notable individual investors (including Link Ventures, Scott Forstall, Erica Lockheimer, Camille Ricketts)”