
Dfinitiv Inc. provides innovative solutions in the financial services industry, focusing on card-linked offers through its SmartOffers™ Platform. The platform aims to enhance marketing strategies by integrating AI and video creatives. Additionally, Dfinitiv offers a comprehensive payroll and workforce management software that simplifies complex payroll processes and employee management tasks. The company's solutions cater to businesses of various sizes and structures, ensuring accurate and compliant payroll cycles.

Dfinitiv Inc. provides innovative solutions in the financial services industry, focusing on card-linked offers through its SmartOffers™ Platform. The platform aims to enhance marketing strategies by integrating AI and video creatives. Additionally, Dfinitiv offers a comprehensive payroll and workforce management software that simplifies complex payroll processes and employee management tasks. The company's solutions cater to businesses of various sizes and structures, ensuring accurate and compliant payroll cycles.
Product: SmartCXP — a white-label, mobile-first commerce experience platform for loyalty programs
Market focus: Non-retail loyalty ecosystems (airlines, banks, travel & hospitality programs)
Founders: Joe Fitzgerald (Co‑Founder & CEO); Oleg Barenboim (Co‑Founder & CTO)
Funding: Seed round announced 2025-08-06; lead investor United Airlines Ventures; amount undisclosed
Capabilities: Shoppable content, personalization, location mapping, AI chat, integrated ads & affiliate integrations
Fragmented and inconsistent loyalty/rewards discovery and partner integrations that reduce engagement and monetization opportunities for enterprise loyalty programs.
2022
Loyalty technology / Commerce media for travel and financial services
Amount not publicly disclosed
“Strategic backing from United Airlines Ventures, including an endorsement from the Head of United Airlines Ventures”