
Powering merchandising & discovery for the world’s best e-commerce stores.
What they do: AI-driven e-commerce search, recommendations and storefront merchandising for Shopify and Centra
Founded / HQ: 2019, Stockholm, Sweden
Funding: $19.9M total; $17M Series A (Feb 2022) led by Tiger Global
Team size (approx.): ~30 employees
Notable investors: Tiger Global, Initialized, Y Combinator, EQT Ventures, Northzone
E-commerce product discovery, search relevance and storefront merchandising
2019
E-commerce / Retail SaaS
$17M
Series A announced Feb 24, 2022
$2.8M
Earlier seed round reported; investors include Initialized Capital, EQT Ventures, Northzone and Y Combinator
“Backed by well-known venture investors including Tiger Global, Initialized, Y Combinator, EQT Ventures and Northzone”