
Demandbase is an account-based go-to-market platform designed for B2B enterprises that leverages data and AI-powered insights to accelerate marketing, advertising, and sales strategies. Its flagship product, Demandbase One™, integrates best-in-class account identification, web personalization, sales intelligence, intent-based advertising, and powerful data insights to help revenue teams identify and target the right customers with precision. The platform supports over 85 tech integrations, enabling seamless data flow and automation across sales and marketing tech stacks. Demandbase emphasizes sales and marketing alignment, data transparency, and actionable AI insights to increase pipeline velocity, deal size, and revenue growth. With over 1,000 customers and 750+ employees, Demandbase is a leader in the account-based marketing (ABM) category, providing enterprise-grade solutions that scale across marketing, sales, revenue operations, and customer success teams.

Demandbase is an account-based go-to-market platform designed for B2B enterprises that leverages data and AI-powered insights to accelerate marketing, advertising, and sales strategies. Its flagship product, Demandbase One™, integrates best-in-class account identification, web personalization, sales intelligence, intent-based advertising, and powerful data insights to help revenue teams identify and target the right customers with precision. The platform supports over 85 tech integrations, enabling seamless data flow and automation across sales and marketing tech stacks. Demandbase emphasizes sales and marketing alignment, data transparency, and actionable AI insights to increase pipeline velocity, deal size, and revenue growth. With over 1,000 customers and 750+ employees, Demandbase is a leader in the account-based marketing (ABM) category, providing enterprise-grade solutions that scale across marketing, sales, revenue operations, and customer success teams.
What they do: B2B sales and marketing intelligence provider offering intent and firmographic data
Founded: 2015
HQ: San Jose, California
Outcome: Acquired by Demandbase (announced May 4, 2021)
Account prioritization and B2B sales/marketing intelligence
2015
Sales and marketing intelligence / B2B data
Total Funding: 0.00