
Decide is a performance advertising company that provides a future-proof solution for a cookieless world. Their platform enables advertisers and publishers to optimize ad selection and pricing decisions without relying on invasive data sources. With proprietary attribution technology, they allow for precise measurement of value creation at the level of individual impressions, ensuring that advertising spend is effectively tracked and optimized. The Decision Marketplace℠ offers a growing array of intelligent models that enhance ad performance, making Decide a key player in the evolving landscape of digital advertising.

Decide is a performance advertising company that provides a future-proof solution for a cookieless world. Their platform enables advertisers and publishers to optimize ad selection and pricing decisions without relying on invasive data sources. With proprietary attribution technology, they allow for precise measurement of value creation at the level of individual impressions, ensuring that advertising spend is effectively tracked and optimized. The Decision Marketplace℠ offers a growing array of intelligent models that enhance ad performance, making Decide a key player in the evolving landscape of digital advertising.
Business: Performance advertising platform focused on cookieless ad selection, pricing, and attribution
Founders: Gabe Lozano and Yomi Toba
Employees: 59
Total funding (reported): USD 18,090,000
Digital advertising optimization and measurement in a cookieless world
Performance advertising
6000000
Reported $6M raise on April 19, 2011 (brought prior total to ~$8.5M)
8000000
Reported $8M Series C on March 22, 2013; total outside funding reported as $17M after this round
Most recent funding date listed in company snapshot data
“Vulcan Capital, Madrona Venture Group, Maveron, TCV, Sherpalo Ventures”