

Product: AI-native Customer Data Platform (CDP) for predictive scoring, segmentation and ultra-personalized marketing activation
Founding: Founded in Paris in late 2018 by Baptiste Pigaux and Elodie Vaillant
Funding (2023): Raised early-stage funding in 2023 (listed amounts include a €600k Seed entry and a €1M announcement)
Customers / Use cases: Case studies include Aésio (churn/value targeting), Hippopotamus (value segments) and Best Western (personalized marketing)
Marketing data consolidation, predictive customer segmentation, churn/value targeting and activation for CRM/marketing teams.
2018
Customer Data Platform / MarTech
€600k
Dealroom entry listing a Dec 2023 Seed round of €600k with SIDE Capital and Neo Founders.
€1M
Company announcement of a €1M raise to scale marketing AI and R&D (dated Nov 13, 2023).
Dealroom narrative lists a funding entry dated Jan 20, 2023 naming investors including Bpifrance, Courtin Investment, Neo Founders, SideAngels and SIDE Capital.
“Investors listed include SIDE Capital, Neo Founders (Neo Founders), Bpifrance, Courtin Investment and SideAngels.”