
Data4Deals is an AI-powered platform that helps businesses generate value from banking transaction data. By analyzing customer financial behavior, Data4Deals enables brands to identify and attract new customers with personalized offers and incentives, and to increase loyalty by understanding customer importance. The platform is designed for merchants, banks, and individual customers. Merchants can run risk-free acquisition campaigns and define personalized discounts. Banks can increase card usage and digital channel engagement through rewards and improved customer satisfaction. Customers benefit from savings without needing to know about brands in advance and can use discounts simply by paying with their associated card, with data privacy maintained within their bank.

Data4Deals is an AI-powered platform that helps businesses generate value from banking transaction data. By analyzing customer financial behavior, Data4Deals enables brands to identify and attract new customers with personalized offers and incentives, and to increase loyalty by understanding customer importance. The platform is designed for merchants, banks, and individual customers. Merchants can run risk-free acquisition campaigns and define personalized discounts. Banks can increase card usage and digital channel engagement through rewards and improved customer satisfaction. Customers benefit from savings without needing to know about brands in advance and can use discounts simply by paying with their associated card, with data privacy maintained within their bank.
Location: Lisbon, Portugal
Business: AI platform that analyzes banking transaction data to power personalized offers, cashback and targeted campaigns
Customers: Merchants, banks and end customers (offers shown in bank apps)
Employee count: 25
Known funding: Seed round; total funding reported USD 1,070,000 (last funding date 2022-12-23)
Monetizing and operationalizing banking transaction data to drive customer acquisition, loyalty and card usage.
Fintech / AI / Payments
1070000.00 USD
“Indico Capital Partners (lead investor in Seed)”