
We are a group of observability and monitoring experts dedicated to a single mission. We strongly believe Observability should be easy to understand, use, install, integrate, and manage. We make Observability easy for every developer. We fully embrace OpenTelemetry, Prometheus, and open standards for modern observability. Our focus is on correlating and contextualizing issues to look beyond the limitations of telemetry silos. It should be easy for users to collect relevant telemetry and our goal is to have widespread adoption with a user-friendly and developer-friendly experience. We believe that more data doesn't always lead to more insights and often results in significant costs.

We are a group of observability and monitoring experts dedicated to a single mission. We strongly believe Observability should be easy to understand, use, install, integrate, and manage. We make Observability easy for every developer. We fully embrace OpenTelemetry, Prometheus, and open standards for modern observability. Our focus is on correlating and contextualizing issues to look beyond the limitations of telemetry silos. It should be easy for users to collect relevant telemetry and our goal is to have widespread adoption with a user-friendly and developer-friendly experience. We believe that more data doesn't always lead to more insights and often results in significant costs.
Founded: 2023
Headquarters: New York, NY
Product: OpenTelemetry-native observability platform (metrics, logs, traces, dashboards, alerting) with AI-native features
Recent funding: Seed $9.5M (Nov 2024); Series A $35M (Oct 2025)
Tech stance: Embraces OpenTelemetry, Prometheus, and open standards
Modern cloud observability; reducing complexity and cost of telemetry while improving actionable insights.
2023
Observability / Monitoring / DevTools
$9.5M
Participation from DIG Ventures and angel investors including Guy Podjarny and Guillermo Rauch.
$35M
Participation from DIG Ventures.
“Accel, Cherry Ventures, DIG Ventures, and several angel investors have backed the company”
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